The showroom is located in direct proximity to the 'Belaya Bashnya' (White tower) building, which is a federal-level object of cultural heritage and a constructivism landmark. This largely influenced the architectural design of the building. The architectural solution is an attempt to balance, on the one hand, the desire to pay respect to the architectural masterpiece and constructivism canons, and, on the other hand, a conscious refusal to create an architectural complex. The designed building has all the attributes of constructivism but, at the same time, it demonstrates an independent architectural and graphical solution. The interior is deliberately plain, with several focus elements.