Apart from the competition for the best architecture and planning concept, there was a competition for the best social and philosophical concept. In this category, the winning project was presented by Vladimir Sbeglov, an undergraduate student from the Ural University of Architecture and Arts. The young man bases his concept on the fact that a modern city has its limits in development, and he suggests looking for a way out. The main limitation, in his opinion, deals with the issue of land use. That is why the author suggests using hexagonal structures as a basis for EXPO park, as a second floor elevating over the ground level. 'The idea has been recognized as interesting, bold, albeit utopian,' it says in the official statement from the department.
The winners were chosen by the jury secret ballot, with the governor Yevgenyi Kuivashev as the head of the jury. The prize fund is 5 million rubles.